TheBook

I Live in the Future & Here's How It Works

Nick is the author of I Live in the Future & Here's How It Works. The book examines how technology is creatively disrupting society, business and our brains. Click here to enter the book Web Site. You can buy the book at the links below.

Available at amazon Available at Barnes and Noble

"Stimulating and provocative." - The Miami Herald

"Digital Native Calms the Anxious Masses." - Jack Shafer, Slate

"Fascinating!" - Diane Sawyer, ABC

"A good guide to the next 2-3 years, if not the next twenty." - Big Think

"A vastly cheerier picture of our digital world & how it is evolving." - Bloomberg

TheBlog

Making A Social Media Burger

in social 08.16.2010

Last week I wrote a story for the Bits Blog about 4Food, a new “healthy fast food” restaurant that’s opening in New York City in September.

I know what you’re probably thinking: “Huh, you’re don’t write about food for The Times, you write about nerd-stuff.” The reason I wrote about 4Food was because of the way it’s connected to the Web and allows a new kind of social integration with you lunch, integrating with Twitter, Facebook and Foursquare.

Plus there’s a neat gaming aspect to the restaurant, as I wrote in my post:

“Once you place your order, you can give it a name and off you go to pick it up. And this is where the game aspect comes in. 4Food has a leaderboard that shows the most-ordered burger. That turns it into a social networking food game.

Here’s how it works: I create a burger, call it “The Bits Burger” and broadcast it to Twitter or Facebook. Each time someone orders my special creation, I get 25 cents credit in the restaurant and my burger rises up the leaderboard. The more customers order my burger, the higher it goes and the more credits I get, until I’m eating free.”

4Food is currently offering a promotion on its site that gives new customers $12 towards a burger and other goodies if you sign up before the launch next month. And if you create a burger, tell me what it is in the comments so I can give it a taste.

4 Responses to Making A Social Media Burger

  1. Keith says:

    That sounds like a very interesting restaurant! I’m a bit curious about the “Healthy Fast Food” line. Hopefully the restaurant takes off and will start getting chains in other cities so I can test it out. :-)

  2. john says:

    Thanks for the story about the burger joint. What they are doing is rather cool and inovative.

  3. Pingback: The Future of Media is Storytelling : Benevolent Media

  4. Jennifer Lin says:

    This is like affliate program. I would like to be the owner of 4Food, not the guy who will get 25 cents credit. The difficult part is really – How do I get lots of guys who would like to get 25 cents credit from me?

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

TheRest

Print / Journalism

About

Nick Bilton is a New York Times technology columnist and lead blogger for The New York Times Bits Blog. His background spans design, user interface, journalism, hardware hacking, and more. He previously worked as a researcher in The Times R&D Labs, looking at the media landscape 2-10 years out. In addition to The Times, Nick helped co-found NYCResistor, & is an Adjunct Professor at NYU. Continue Reading…

Upcoming Talks Twitter


News & Previous Blog Posts
  • Pointing at Your Wrist in 2014 08.17.2010

    I’ve never been very good at taking tests.

    My A.D.D. usually kicked in after the fourth of fifth question and I had more fun daydreaming about how I could land a plane if the pilot suffered a stroke, saving hundreds of beholden passengers, than plodding through a list of multiple choice questions.

    This all changed in the summer of 1992. Continue reading

  • Making A Social Media Burger 08.16.2010

    Last week I wrote a story for the Bits Blog about 4Food, a new “healthy fast food” restaurant that’s opening in New York City in September.

    I know what you’re probably thinking: “Huh, you’re don’t write about food for The Times, you write about nerd-stuff.” The reason I wrote about 4Food was because of the way it’s connected to the Web and allows a new kind of social integration with you lunch, integrating with Twitter, Facebook and Foursquare. Continue reading

Contact

Please feel free to contact me with questions, invitations to speaking events, or to wish me a Happy Birthday.
bilton@nytimes.com
FACEBOOK
FLICKR
TWITTER
LINKEDIN